Category: Branding

Fashion branding and marketing

How to name a fashion brand

Tips for a successful brand name

A good brand name is memorable, easy to pronounce, simple yet clever and unique. In many cases, people choose a (literal) brand name that is relevant to their product/service or they use their own name.

One way sign to customers

How well do you really know your customers?

“When you try to attract everyone, you will end up attracting no one”. For a business and fashion label, you really need to know your customers. And in this topic, I’ll explain why you should know your customers and what are the benefits when you do. Why does your brand exists? Brands exists for many…
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online store to offline retail

When to turn your online business offline?

Online fashion retail is a relatively simple concept. You don’t need to think about renting a space, paying for in-store staff nor dealing with other traditional retail tasks and costs. But is online retail business enough or should you consider opening you own brick and mortar store? In this post we’ll discuss should you consider…
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Why is it important to always brand a fashion label

Why is it important to ALWAYS brand a fashion label?

Great brands appeal to the brain (common sense) as well as to the heart (feelings), and offer functional and emotional benefits. Branding helps to build relationships with the customers and strong brands are normally well trusted

fashion brand availability

How to be available as a fashion brand

Brand has to be available both mentally and physically. Mental availability gives customers reason to think about your brand, before they are even considering of making a purchase. For achieving mental availability, brand message has to be clear and easily remembered.

What consistency means for a fashion label

What consistency means for a fashion label

Every marketer knows, that you need to be consistent in order to gain visibility and connect with the target audience. But for a fashion brand – being consistent is much more.

Creating a Fashion Brand: Emotional meaning to the owner and customer

Fashion, is all about being included – to be part of the world or lifestyle that feels good, looks good and moreover is available. Anyone and everyone should have a chance to get it – regardless of the financial situation. (Agins 1999). Brands use emotions for USP, to reach their target groups and differentiate themselves…
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fashion brand provenance

Fashion brand provenance and “made in” tags.

The story of who you are and where you come from is one of the most important aspects when meeting new people. The same applies to brands and their own stories (also known as brand provenance). Currently brand origin, locality, authenticity and originality are strong assets, which should not be ignored (Sounio 2010, 48).

fashion brand reputation

What is fashion brand reputation for?

My recent blog posts concentrate on brand ingredients that I have mentioned on one of my early posts, and before we kick-start this one, I would like to add brand image to the brand ingredient list as well. But first – let’s see what brand reputation is, and what its role in the fashion industry is.

Add brand identity to your fashion label

What is brand identity? Think about the brands you like or those which are well-known. Identity is something that makes all of those brands different from one another, even though they all sell apparel, and probably have items that are more or less identical (t-shirts, tops, jeans, ect.).