A good brand name is memorable, easy to pronounce, simple yet clever and unique. In many cases, people choose a (literal) brand name that is relevant to their product/service or they use their own name.
Online fashion retail is a relatively simple concept. You don’t need to think about renting a space, paying for in-store staff nor dealing with other traditional retail tasks and costs. But is online retail business enough or should you consider opening you own brick and mortar store? In this post we’ll discuss should you consider… Read more
While working on various projects, marketing calendar kept me on track on where we are, and what do we need to do next. It’s like a map that helps you through the year and guides you towards your goals. For boosting up your productivity and getting your products out on time, I recommend setting up… Read more
Fashion industry is very fascinating and glamorous, and truly tempting to be part of, but what does it require to start your own fashion brand/label? This question has probably crossed your mind if you are interested in starting your own fashion brand. Having friends running their own fashion brands, and working myself previously in fashion… Read more
For this example, I have created one garment to illustrate the type of clothing my fictious brand is going to have, and how we can use kapferers brand identity prism for this brand. My brand will concentrate on loose fit sporty tops and tight leggings and jeggings. So nothing new, innovative or crazy. Just basic comfy… Read more
Before I open a word document and start writing my reports, I like to draw mind maps. Why? It’s simple. With a mind map, you can easily draw set of subjects and their main contents. It is a useful and creative tool for getting information out of your brain