Fashion Branding and Marketing

Fashion branding and marketing

How to name a fashion brand

Tips for a successful brand name

A good brand name is memorable, easy to pronounce, simple yet clever and unique. In many cases, people choose a (literal) brand name that is relevant to their product/service or they use their own name.

One way sign to customers

How well do you really know your customers?

“When you try to attract everyone, you will end up attracting no one”. For a business and fashion label, you really need to know your customers. And in this topic, I’ll explain why you should know your customers and what are the benefits when you do. Why does your brand exists? Brands exists for many…
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online store to offline retail

When to turn your online business offline?

Online fashion retail is a relatively simple concept. You don’t need to think about renting a space, paying for in-store staff nor dealing with other traditional retail tasks and costs. But is online retail business enough or should you consider opening you own brick and mortar store? In this post we’ll discuss should you consider…
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Fashion brand content marketing

What is content marketing and how it can help your fashion business.

Content is king – is the first thing you hear a marketer say to you. If you are running your fashion business solo, you’ll quite often find yourself in the shoes of a marketer, and keeping up with marketing trends is as time consuming as trying to keep up with the latest fashion trends.

How to create a marketing calendar for a fashion brand.

While working on various projects, marketing calendar kept me on track on where we are, and what do we need to do next. It’s like a map that helps you through the year and guides you towards your goals. For boosting up your productivity and getting your products out on time, I recommend setting up…
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Is it hard to start a fashion brand?

Is it difficult to start a fashion brand?

Fashion industry is very fascinating and glamorous, and truly tempting to be part of,  but what does it require to start your own fashion brand/label? This question has probably crossed your mind if you are interested in starting your own fashion brand. Having friends running their own fashion brands, and working myself previously in fashion…
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How to find customers for your fashion brand

Answer first few simple questions. You are probably in a situation, where you either have a collection or you’ve created a brand OR have an idea for a brand, and it’s time to move forward – it’s time for you to find the customers. Before we start looking for your customers, we need to step back and…
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Why is it important to always brand a fashion label

Why is it important to ALWAYS brand a fashion label?

Great brands appeal to the brain (common sense) as well as to the heart (feelings), and offer functional and emotional benefits. Branding helps to build relationships with the customers and strong brands are normally well trusted

fashion brand availability

How to be available as a fashion brand

Brand has to be available both mentally and physically. Mental availability gives customers reason to think about your brand, before they are even considering of making a purchase. For achieving mental availability, brand message has to be clear and easily remembered.

What consistency means for a fashion label

What consistency means for a fashion label

Every marketer knows, that you need to be consistent in order to gain visibility and connect with the target audience. But for a fashion brand – being consistent is much more.

Creating a Fashion Brand: Emotional meaning to the owner and customer

Fashion, is all about being included – to be part of the world or lifestyle that feels good, looks good and moreover is available. Anyone and everyone should have a chance to get it – regardless of the financial situation. (Agins 1999). Brands use emotions for USP, to reach their target groups and differentiate themselves…
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fashion brand provenance

Fashion brand provenance and “made in” tags.

The story of who you are and where you come from is one of the most important aspects when meeting new people. The same applies to brands and their own stories (also known as brand provenance). Currently brand origin, locality, authenticity and originality are strong assets, which should not be ignored (Sounio 2010, 48).