A good brand name is memorable, easy to pronounce, simple yet clever and unique. In many cases, people choose a (literal) brand name that is relevant to their product/service or they use their own name.
Before I open a word document and start writing my reports, I like to draw mind maps. Why? It’s simple. With a mind map, you can easily draw set of subjects and their main contents. It is a useful and creative tool for getting information out of your brain