A good brand name is memorable, easy to pronounce, simple yet clever and unique. In many cases, people choose a (literal) brand name that is relevant to their product/service or they use their own name.
“When you try to attract everyone, you will end up attracting no one”. For a business and fashion label, you really need to know your customers. And in this topic, I’ll explain why you should know your customers and what are the benefits when you do. Why does your brand exists? Brands exists for many… Read more
Content is king – is the first thing you hear a marketer say to you. If you are running your fashion business solo, you’ll quite often find yourself in the shoes of a marketer, and keeping up with marketing trends is as time consuming as trying to keep up with the latest fashion trends.
Answer first few simple questions. You are probably in a situation, where you either have a collection or you’ve created a brand OR have an idea for a brand, and it’s time to move forward – it’s time for you to find the customers. Before we start looking for your customers, we need to step back and… Read more
Great brands appeal to the brain (common sense) as well as to the heart (feelings), and offer functional and emotional benefits. Branding helps to build relationships with the customers and strong brands are normally well trusted
Brand has to be available both mentally and physically. Mental availability gives customers reason to think about your brand, before they are even considering of making a purchase. For achieving mental availability, brand message has to be clear and easily remembered.
For this example, I have created one garment to illustrate the type of clothing my fictious brand is going to have, and how we can use kapferers brand identity prism for this brand. My brand will concentrate on loose fit sporty tops and tight leggings and jeggings. So nothing new, innovative or crazy. Just basic comfy… Read more
What is brand identity? Think about the brands you like or those which are well-known. Identity is something that makes all of those brands different from one another, even though they all sell apparel, and probably have items that are more or less identical (t-shirts, tops, jeans, ect.).
You can find hundreds of blogs, websites and books on branding, with topics like “5 ways to brand” or “ten tips to brand your business”. Some topics may start like this one. I will try to simplify matters for the layman.