Tag: Brand

Fashion branding and marketing

How to name a fashion brand

Tips for a successful brand name

A good brand name is memorable, easy to pronounce, simple yet clever and unique. In many cases, people choose a (literal) brand name that is relevant to their product/service or they use their own name.

One way sign to customers

How well do you really know your customers?

“When you try to attract everyone, you will end up attracting no one”. For a business and fashion label, you really need to know your customers. And in this topic, I’ll explain why you should know your customers and what are the benefits when you do. Why does your brand exists? Brands exists for many…
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Fashion brand content marketing

What is content marketing and how it can help your fashion business.

Content is king – is the first thing you hear a marketer say to you. If you are running your fashion business solo, you’ll quite often find yourself in the shoes of a marketer, and keeping up with marketing trends is as time consuming as trying to keep up with the latest fashion trends.

How to find customers for your fashion brand

Answer first few simple questions. You are probably in a situation, where you either have a collection or you’ve created a brand OR have an idea for a brand, and it’s time to move forward – it’s time for you to find the customers. Before we start looking for your customers, we need to step back and…
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Why is it important to always brand a fashion label

Why is it important to ALWAYS brand a fashion label?

Great brands appeal to the brain (common sense) as well as to the heart (feelings), and offer functional and emotional benefits. Branding helps to build relationships with the customers and strong brands are normally well trusted

fashion brand availability

How to be available as a fashion brand

Brand has to be available both mentally and physically. Mental availability gives customers reason to think about your brand, before they are even considering of making a purchase. For achieving mental availability, brand message has to be clear and easily remembered.

What consistency means for a fashion label

What consistency means for a fashion label

Every marketer knows, that you need to be consistent in order to gain visibility and connect with the target audience. But for a fashion brand – being consistent is much more.

Add brand identity to your fashion label

What is brand identity? Think about the brands you like or those which are well-known. Identity is something that makes all of those brands different from one another, even though they all sell apparel, and probably have items that are more or less identical (t-shirts, tops, jeans, ect.).

Brand personality for a fashion label

Does your brand lack of personality? What is brand personality and do you need it? Briefly, brand personality is giving your label human characteristics

Image, profiling and branding. Same but different.

Products and services are developed and sold through stories and images, and consumers make their decisions by impressions as much as by the facts.

fashion branding

Branding: How and Why?

You can find hundreds of blogs, websites and books on branding, with topics like “5 ways to brand” or “ten tips to brand your business”. Some topics may start like this one. I will try to simplify matters for the layman.