Tag: eCommerce

Fashion branding and marketing

online store to offline retail

When to turn your online business offline?

Online fashion retail is a relatively simple concept. You don’t need to think about renting a space, paying for in-store staff nor dealing with other traditional retail tasks and costs. But is online retail business enough or should you consider opening you own brick and mortar store? In this post we’ll discuss should you consider…
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How to create a marketing calendar for a fashion brand.

While working on various projects, marketing calendar kept me on track on where we are, and what do we need to do next. It’s like a map that helps you through the year and guides you towards your goals. For boosting up your productivity and getting your products out on time, I recommend setting up…
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fashion brand availability

How to be available as a fashion brand

Brand has to be available both mentally and physically. Mental availability gives customers reason to think about your brand, before they are even considering of making a purchase. For achieving mental availability, brand message has to be clear and easily remembered.