Tag: Emotions

Fashion branding and marketing

Creating a Fashion Brand: Emotional meaning to the owner and customer

Fashion, is all about being included – to be part of the world or lifestyle that feels good, looks good and moreover is available. Anyone and everyone should have a chance to get it – regardless of the financial situation. (Agins 1999). Brands use emotions for USP, to reach their target groups and differentiate themselves…
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fashion branding

Branding: How and Why?

You can find hundreds of blogs, websites and books on branding, with topics like “5 ways to brand” or “ten tips to brand your business”. Some topics may start like this one. I will try to simplify matters for the layman.