Tag: Fashion

Fashion branding and marketing

How to create a marketing calendar for a fashion brand.

While working on various projects, marketing calendar kept me on track on where we are, and what do we need to do next. It’s like a map that helps you through the year and guides you towards your goals. For boosting up your productivity and getting your products out on time, I recommend setting up…
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How to find customers for your fashion brand

Answer first few simple questions. You are probably in a situation, where you either have a collection or you’ve created a brand OR have an idea for a brand, and it’s time to move forward – it’s time for you to find the customers. Before we start looking for your customers, we need to step back and…
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Why is it important to always brand a fashion label

Why is it important to ALWAYS brand a fashion label?

Great brands appeal to the brain (common sense) as well as to the heart (feelings), and offer functional and emotional benefits. Branding helps to build relationships with the customers and strong brands are normally well trusted

fashion brand availability

How to be available as a fashion brand

Brand has to be available both mentally and physically. Mental availability gives customers reason to think about your brand, before they are even considering of making a purchase. For achieving mental availability, brand message has to be clear and easily remembered.

What consistency means for a fashion label

What consistency means for a fashion label

Every marketer knows, that you need to be consistent in order to gain visibility and connect with the target audience. But for a fashion brand – being consistent is much more.

Creating a Fashion Brand: Emotional meaning to the owner and customer

Fashion, is all about being included – to be part of the world or lifestyle that feels good, looks good and moreover is available. Anyone and everyone should have a chance to get it – regardless of the financial situation. (Agins 1999). Brands use emotions for USP, to reach their target groups and differentiate themselves…
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fashion brand reputation

What is fashion brand reputation for?

My recent blog posts concentrate on brand ingredients that I have mentioned on one of my early posts, and before we kick-start this one, I would like to add brand image to the brand ingredient list as well. But first – let’s see what brand reputation is, and what its role in the fashion industry is.

Quotes: Toby Meadows

“Running a successful fashion label requires around 90 percent business acumen and only about 10 percent artistic ability.” Toby Meadows

Brand personality for a fashion label

Does your brand lack of personality? What is brand personality and do you need it? Briefly, brand personality is giving your label human characteristics