Tag: Image

Fashion branding and marketing

fashion brand reputation

What is fashion brand reputation for?

My recent blog posts concentrate on brand ingredients that I have mentioned on one of my early posts, and before we kick-start this one, I would like to add brand image to the brand ingredient list as well. But first – let’s see what brand reputation is, and what its role in the fashion industry is.

Image, profiling and branding. Same but different.

Products and services are developed and sold through stories and images, and consumers make their decisions by impressions as much as by the facts.