For this example, I have created one garment to illustrate the type of clothing my fictious brand is going to have, and how we can use kapferers brand identity prism for this brand. My brand will concentrate on loose fit sporty tops and tight leggings and jeggings. So nothing new, innovative or crazy. Just basic comfy…
- How to get started
- Why to brand?
- Finding customers
- Tips for a successful brand name
- Content marketing